Product work

Evidence before adjectives.

Each case separates the outcome, my role, the product decision, and the evidence boundary. The goal is to make senior product judgment inspectable—not to turn every project into a success story.

01 · GrowthPartner white-label sites - Costco Travel Insurance 02 · PlatformPartner and D2C platform migration 03 · AutomationMutual workflow automation 04 · Zero to oneREaCH first-responder dashboard
Costco Travel Insurance digital sales experience
GrowthRealized outcome

Partner white-label sites - Costco Travel Insurance

Led a six-month partner-grade launch spanning customer journey, insurance rules, membership verification, APIs, compliance, analytics, UAT, and operational readiness.

Zero to oneMVP launchPost-launch scalingConversion optimizationPartner distribution
6 monthspartner-grade launch$23M+first-year sales~$54M2026 forecast
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API-driven platform modernization architecture
PlatformTarget

Partner and D2C platform migration

Led the frontend product work and helped shape backend migration waves for a Drupal-to-Adobe modernization spanning partner journeys, APIs, insurance rules, validation, and operational readiness.

Platform migrationFrontend ownershipBackend gap analysisAPI integration14-site scale
14partner white-label sites1D2C customer lifecycle2migration layers: frontend + backend
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Enterprise correspondence workflow platform
AutomationRealized outcome

Mutual workflow automation

Mapped high-volume correspondence workflows, improved data and exception handling, and coordinated delivery across more than 50 business teams.

Workflow optimizationEfficiencyCost reductionInternal platformRegulated operations
50+business teams10%platform efficiency5%broader cost reduction
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REaCH firefighter health and incident dashboard
Zero to oneRealized outcome

REaCH first-responder dashboard

Led an 11-person team building a real-time health and incident dashboard, secured funding, and tested the product with frontline users.

Zero to oneHardware + softwareFull stackMulti-hat leadershipField validation
$1.5Mfunding secured11team members22fire stations tested
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ResumeDavid Li · Senior Product Manager
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