first-year Costco sales
David Li · Senior Product Manager
I turn operational complexity into products that scale.
Senior product leader across Fortune 500 insurance, platform modernization, zero-to-one products, and hands-on AI execution. I align teams around the decision, build the operating system behind the interface, and ship measurable outcomes.
Open to senior product leadership and selected AI/product collaborations
Product rangeOperations → platforms → AI
2026 Costco forecast
REaCH product funding
200+ people · ~$20M operation
See the evidence
Four product stories across launch, optimization, zero-to-one, and platform modernization.
Selected work
Four stories. Four different kinds of product leadership.
Commercial growth, workflow automation, zero-to-one discovery, and reusable platform direction—each with the evidence boundary visible.
01
Partner white-label sites - Costco Travel Insurance
Led a six-month partner-grade launch spanning customer journey, insurance rules, membership verification, APIs, compliance, analytics, UAT, and operational readiness.
6 monthspartner-grade launch$23M+first-year sales~$54M2026 forecast
View live customer experience 02
Partner and D2C platform migration
Led the frontend product work and helped shape backend migration waves for a Drupal-to-Adobe modernization spanning partner journeys, APIs, insurance rules, validation, and operational readiness.
14partner white-label sites1D2C customer lifecycle2migration layers: frontend + backend
03
Mutual workflow automation
Mapped high-volume correspondence workflows, improved data and exception handling, and coordinated delivery across more than 50 business teams.
50+business teams10%platform efficiency5%broader cost reduction
04
REaCH first-responder dashboard
Led an 11-person team building a real-time health and incident dashboard, secured funding, and tested the product with frontline users.
$1.5Mfunding secured11team members22fire stations tested
Range with a throughline
Different environments. The same job: turn ambiguity into a system people can use.
- 01Operations200+ people · ~$20M business
Learned customer behavior, unit economics, and execution at scale.
- 02Zero to oneFounding product leadership
Built and field-tested an IoT product with an 11-person team.
- 03Fortune 500Regulated platforms
Led insurance, workflow, partner, and modernization products.
- 04TodayAI-enabled execution
Builds usable prototypes and production-minded systems faster.
AI implementation proof
I use AI to compress the path from ambiguity to inspectable product.
That includes research, requirements, edge cases, workflow design, frontend implementation, service integration, testing, and deployment preparation. Human review remains accountable for facts, risk, and release decisions.
Inspect the build portfolio01Frame
Outcome, audience, risk, evidence
02Model
Journey, data, rules, exceptions
03Build
Prototype, integrate, evaluate
04Ship
Validate, instrument, improve
How I lead
Product principles, demonstrated through decisions.
Make the decision boundary visible
I separate the business outcome from a stakeholder's preferred solution, then compare risk, reversibility, evidence, and ownership.
Costco membership verificationDesign the operating system, not only the screen
Requirements include data ownership, exception paths, analytics, UAT, support, and release readiness—not just the happy path.
Mutual workflow automationUse AI to accelerate judgment, not replace it
I use AI for research, requirements, edge cases, prototypes, and workflow support while keeping sensitive decisions reviewable.
AI implementation portfolioRecruiter brief
Fast answers, backed by the work.
01What product problems does David Li lead?
Regulated insurance platforms, partner distribution, workflow modernization, phased platform migrations, zero-to-one products, and AI-enabled delivery where customer experience and operational readiness must work together.
02What measurable outcomes has he delivered?
Selected realized outcomes include more than $23M in first-year Costco Travel Insurance sales, a 10% workflow-platform efficiency improvement across more than 50 teams, and $1.5M in funding secured for a zero-to-one public-safety product.
03How technical is he as a product manager?
He works across API contracts, data flows, business rules, analytics, privacy, UAT, release readiness, and platform boundaries. His hands-on work extends into frontend implementation, API-connected services, managed data, payments, analytics, Cloudflare deployment, and human-in-the-loop AI workflows.
Selected collaboration
Building something ambitious with AI?
I’m primarily focused on senior product leadership, and I also make room for selected projects where product strategy, workflow design, and hands-on AI execution belong together.
Work with meStart a useful conversation